Social media is a pivotal tool for engaging audiences and enhancing online presence. Instagram, with its visual-centric platform, is particularly effective for brands, influencers, and businesses. Embedding your Instagram feed on your Squarespace website can seamlessly connect your social media activity with your web presence, providing fresh content and enhancing user engagement. In this guide, we’ll walk you through the step-by-step process of embedding your Instagram feed on a Squarespace site.
Why Embed Your Instagram Feed?
Before diving into the technical steps, let’s discuss the benefits of embedding your Instagram feed on your Squarespace website:
1. Dynamic Content
An embedded Instagram feed provides a steady stream of fresh content without requiring constant updates from you.
2. Increased Engagement
By displaying your social media presence, visitors are more likely to engage with your Instagram account, leading to increased followers and interaction.
3. Enhanced Visual Appeal
Instagram is all about visuals. Showcasing your best photos can make your website more attractive and engaging.
4. Improved SEO
Engaging content can keep visitors on your site longer, which may improve your site’s search engine rankings.
Methods to Add Instagram Feed to Squarespace
There are multiple ways to embed your Instagram feed on Squarespace. You can use:
1. Instagram’s Embed Code: A simple method for embedding individual posts.
2. Third-Party Tools: Platforms like SnapWidget, Juicer, or Elfsight provide customizable feeds.
3. Built-in Squarespace Features: Some Squarespace templates offer built-in Instagram integration.
For this guide, we will focus on using a third-party tool and embed code methods as it allows for more customization and a more dynamic feed.
Method 1: Select a Third-Party Tool (Tagshop)
For this guide, we will use Tagshop for its user-friendly interface.
Step 1: Set Up Your Tagshop Account
- Login into your existing account or create a new account on Tagshop and start your free trial.
- Select Instagram as your network source to collect Instagram feeds.
- Now select your choice from the available options, such as handle, hashtag, stories, mentions, etc.
- Once your feed is created from the sidebar, go to ‘Content’
Step 2: Make your Squarespace Instagram Feed Shoppable
- Once your feed is created, you can create your Squarespace Instagram shop using Tagshop.
- Go to ‘Product Catalog’ from the sidebar and sync it.
- Once your catalog is synced, tag them to ‘Tag Product.’
- You can search products by name, category, and SKU.
Step 3: Customize and Generate the code
- From the sidebar, go to ‘Publish’ and select themes, customization options, and CTA buttons that match your website.
- Click ‘Generate Code’ and select ‘Other’ as your CMS platform.
- Adjust the width and height of the gallery as per your requirement and copy the code.
Step 4: Embed the Code in Squarespace
- Login to your Squarespace website admin.
- Click on the ‘Edit’ button to add Instagram feed to Squarespace
- Click on the ‘+’ button and select </> code option
- Paste the code and then tap on the apply button.
- To make the changes, click ‘Save’.
Embed Instagram Feed in Squarespace (Embed Code)
Step 1: Go to the Instagram
Step 2: Select the post you want to embed
Step 3: Tap on three dots button
Step 4: Get the embed code by clicking on the copy button
Step 5: Go to your Squarespace website and paste the embed code
You successfully added your Instagram post in your Squarespace website.
Conclusion
Embedding your Instagram feed on your Squarespace website is a straightforward way to enhance your online presence, engage your audience, and showcase your brand’s personality. By following these simple steps using SnapWidget, you can create a dynamic and visually appealing feed that will keep your site fresh and engaging.
Now that you know how to embed your Instagram feed, it’s time to take action! Get started today and watch as your social media engagement flourishes right alongside your website. Happy embedding!
