Cardboard is the most used packaging material worldwide, accounting for approximately 31% of the total packaging material consumption, and around 90% of the total products are shipped worldwide using cardboard box packaging.

The value of cardboard packaging material saw a significant rise during the COVID-19 period as the trend for online shopping and e-commerce became a necessity. Businesses which previously had not penetrated the online market were forced to enter the channel in order to stay afloat. This subsequently led to a rise in packaging demand and from there the rise of cardboard boxes.

However, the growth of the use of cardboard boxes for package delivery has not been without reason. These boxes are durable, can be made to customized strength and structure and can also be custom branded for marketing purposes. Furthermore, cardboard boxes are one of the most environmentally friendly packaging solutions available today.

This article sheds light on several industries using cardboard boxes as packaging material and what benefits these provide compared to other alternatives. Also, how they can be custom printed to enhance brand visibility and create a memorable unboxing experience for its customers.

What are Cardboard Boxes

Cardboard boxes are industrially prefabricated boxes that are used to pack a variety of finished products and other materials. Cardstock, corrugated fiberboard, and paperboard are all examples of heavy materials that resemble paper and fall under the category of “cardboard”.

Cardboard as a material is lightweight, recyclable, and can be easily customized for different purposes. The market today offers a diverse range of raw materials for manufacturing cardboard and each type can be customized according to the requirements of the custom packaging customer. Compared to other packing materials like plastic, glass, metal, etc. cardboard box packaging offers greater durability, adaptability, environmental friendliness and cost-effectiveness.

Common Uses of Cardboard Boxes for Packaging

A wide range of industries, including fresh and frozen foods, fruit and vegetables, dry rations, clothing and apparel, footwear, jewellery and accessories, pharmaceuticals and electronics and many others are using cardboard boxes for safe and aesthetic packaging solutions.

International brands use single-layer, printed cardboard boxes for packaging due to their versatility, eco-friendliness, and cost-effectiveness. Such boxes allow for printing opportunities that enhance the appeal and recognition of the brand.

For instance, McDonald’s offers a “Happy Meal” in a red folding carton that also features the brand’s logo. The die-cut cardboard also allows for a cute little handle on top, which makes it more attractive to its little customers.

Another example includes the e-commerce giant, Amazon ships millions of products worldwide in printed cardboard boxes. Their recognizable smile logo and branding on the boxes have greatly contributed to their brand recognition and increased trust on the organization.

Benefits Provided by Cardboard Box Packaging

Cardboard box packaging allows for a safe and aesthetic package delivery through various features. Some of these key features are listed below:

Durability

Cardboard is made mainly out of wood pulp and fibre, which makes it quite durable and strong, ensuring the safety of the product till it’s delivered. Sound delivery of the product to the customers is vital in creating a positive image of the brand.

Budget Friendly

Because of the large-scale need for packaging, organizations are conscious of the cost per unit of packaging as this element can significantly impact their profitability. Cardboard boxes stand out for their affordability compared to other alternatives for packaging. The materials used in their making are relatively low-cost and are easier to cut into the desired shape due to the innovative die-cutting technologies. Using cardboard boxes, you can save the available budget to improve your product’s logistical journey.

Option of Using Corrugated Paper

A significant advantage of cardboard is that it can be corrugated to improve its strength and durability. Corrugated cardboard paper consists of layers of paper, including inside and outside liners with fluting between them. This makes it much more durable yet very lightweight, ensuring even more safe delivery of items.

A fluted (waved) sheet of cardboard sandwiched between two plain sheets provides more strength to the packaging material, ensuring stable cushioning and protection of the product. This is quite useful for fragile items such as electronic devices, crockery or glassware, decorative items or even bulky items such as tools and/or machinery parts.

Eco-Friendliness

Because they are made from renewable resources, they are a biodegradable and environmentally friendly choice, not adding much to the burden of packaging waste. The waste material generated by paper and cardboard boxes can also be recycled and used again, so very little waste is actually wasted.

            Printability and Brandability

A massive advantage of cardboard boxes is that custom aesthetics can be built into it through customized box structure and customized print design. Using a simple raw material such as cardboard, custom packaging manufacturers can produce containers for products that act as brand ambassadors. Experiencedcustom packaging manufacturers use the power of innovative packaging and graphic designing technology to deliver creative, awe-inspiring and attention-grabbing results to their customers which in turn enhances sales and growth.

Custom Printed Cardboard Boxes

Cardboard-printed boxes that are customized for brand recognition enable the brand to be highlighted while keeping the products safe. Customizing cardboard packaging with a brand logo, message, or tagline can significantly affect brand representation and increase brand visibility. It also acts as a powerful marketing tool, increases customers’ devotion to the brand, and provides them with an extraordinary and catchy unboxing experience.

Brand Representation

Customized printed boxes provide a great opportunity to showcase your brand’s identity and enhance brand recognition as printing the brand’s logo, specific colour, or messaging on the box increases brand visibility and creates a unique brand identity. By maintaining a consistent look and feel across all packaging materials, custom printed packaging makes it far easier to establish a strong and recognizable brand presence, ensuring consistency and professionalism across all customer touchpoints.

Enhancing Product Value

High-quality printing and eye-catching designs increase the perceived value of the product, making it more appealing to potential buyers. Attractive packaging can add significant value to your product by inspiring more sales, improving brand awareness, and boosting customer retention.

Marketing Tool

Customized printed boxes can be made to unique specifications. This allows them to serve as on-the-shelf advertisements which translates as an effective and inexpensive way to attract customer or consumer attention. By investing in high-quality packaging that reflects your brand values, you can turn your customers into loyal supporters who will spread the word about your business every time they get a beautifully packaged box, hence gaining more audience.

Increasing Brand Visibility

Custom shipping boxes serve as a potent marketing tool, setting your brand apart from competitors. Consistent design elements, colours, and logo placement create a cohesive brand identity, making your product easily identifiable and memorable.

Outstanding Unboxing Experience

Customized packaging sets the tone for the entire unboxing experience. Custom printed packaging using unique designs and ideas provides the customer with a memorable and engaging unboxing experience, extending the brand experience beyond the initial purchase and wanting them to shop more again and again.

By adding personal touches such as custom designs, messages, or even customer names to their boxes, businesses can create a more personalized unboxing experience for consumers and secure repeat customs.

Increased Customer Loyalty

Customized packaging provides safe and aesthetic package delivery that can foster a sense of loyalty towards your brand and create an emotional connection with the customer so that they are more likely to become a repeat customer. Such loyalty not only produces continuous revenue but also acts as an advertisement through their ongoing purchases.

Way to Communicate

Custom printing also enables you to print essential product information, handling instructions, or promotional messages directly on the packaging, improving customer experience and satisfaction.

Conclusion

Packaging is not just a means to protect goods during transit but also serves the purpose of a powerful marketing tool, strongly influencing the customer’s perception of the product quality and the brand’s identity. It affects the customer’s loyalty towards the brand and also provides the customer with an exquisite unboxing experience.

Custom-printed cardboard boxes offer a versatile canvas for businesses to effectively communicate their message while providing safe and aesthetic package delivery to build an emotional connection with the customer creating a strong and lasting impression on the customers. Custom packaging allows brands to create a unique persona and brand identity.

An experienced custom packaging manufacturer ensures that your business stands out in the competitive market and helps build a strong brand image by customizing your boxes for you. You can ask for mockups, free samples, and quotes. Our proficient and highly skilled team will help you create a packaging solution that not only aligns with the brand’s values but also increases your revenue. If you run an online store and want to attract more customers, consider using branded customized cardboard boxes for safe and aesthetic package delivery.